DataBlaze ingested data from various sources and cleansed persisted data
was available in standardized. Transformation activities were applied to build as is copy of source
(Active copy). Using data discovery, data sets were created and exported via Rest and Excel.
Built following analytical models:
- Single customer analytical view
- Brand Analysis
- Market segment analysis
Built dashboards by Revenue Type, Customer retention and customer lifetime value. Built Churn Trend and Marketing attribution report.